Comprised of seven aspiring entrepreneurs, the company visualizes a community of people wherein individuality is celebrated, while never forgetting the common factors that hold everyone together. In this world and era wherein people from all walks of life are constantly being marginalized because they are different, CapCo aims to promote the beauty in diversity by selling customizable caps. Everyone has their own vision of beauty and art, and the company has endeavored to awaken the slumbering artists within each person and allow them to exhibit their own inner beauty to the world.
Drawing inspiration from modern and minimalistic themes, the company aims to provide products that can serve as platforms of expression for its consumers. The product shows how each person’s interpretation of beauty is just as valid as anyone else’s version. In addition, not only will the caps be promoting the company’s philosophy, but it also comes with the added bonus of being sleek and elegantly designed, all while being affordable.